Home > News > Content
The Development Of Ballpoint Pens
- Apr 29, 2020 -

In the United States, Milton Reynolds introduced a new type of ballpoint pen in 1945 and successfully put it into commercial production for the first time to replace the fountain pen that was still popular at the time. The ballpoint pen uses a small ball to release a gelatin-type ink with a large concentration onto the paper. Renault ballpoint pen is a simple writing tool, and it has been widely promoted as "the first pen that can write underwater". Renault sold 10,000 when it first introduced the new ballpoint pen. These first public sale ballpoint pens are very expensive ($10 each), mainly because they use new technology.

In 1945, the first cheap ballpoint pen was produced. At that time, Frenchman Marcel Bich developed an industrial process for manufacturing ballpoint pens, which greatly reduced the unit cost. In 1949, Bisch launched his ballpoint pen in Europe. He named these ballpoint pens "BIC", which is a simplified version of his name that is easy to remember. Ten years later, BIC sold its ballpoint pens to the American market for the first time. Consumers were reluctant to buy BIC ballpoint pens at first, because other manufacturers have launched many ballpoint pens in the US market. In order to dispel the hesitation of consumers, BIC launched an exciting national TV campaign to promote this ballpoint pen to consumers "use once, want to use it again and again!" and sell it for only 29 cents. Ballpoint pen. BIC also released TV commercials depicting their pens shot from a rifle, tied to skates and even mounted on jackhammers. Within a year, competition forced the price of each pen to drop below 10 cents. BIC produces millions of ballpoint pens every day!

A ballpoint pen is a writing tool that uses the rotation of a steel ball to write ink on paper. After the Second World War, ballpoint pens were introduced to China. Shrewd businessmen advertised "ball pens" and opened up sales with the surplus of the atomic bomb exploded in Japan. In fact, the "ballpoint pen" has nothing to do with atoms, only the pronunciation is similar. Ballpoint pens quickly became popular in the world. Japan alone consumes 400 million ballpoint pens a year. The reason why a ballpoint pen can write is because the steel ball in the tip of the pen can bring out the quick-drying ink and transfer it to paper when it rolls. It is said that the dry ink in Japanese ballpoint pen refills is enough to write 20,000 characters. However, as the number of written characters increases, the gap between the steel ball and the steel tube will gradually become larger, so that the ink will leak from the gap and often stain clothes, etc., which is very unpleasant.

502-1 (4)

Related Products